The photography of a commercial property provides the first impression for a tenant, a broker, investor, or even clients. Make a solid first impression by doing your homework, getting a feel for the property, and executing the owner’s objectives.
1. Scout the Location
Planning is everything, especially when it comes to organizing and executing a photoshoot of commercial real estate. Try taking several shots from different angles within the building or property to get a feel for the space, as well as the orientation of the location. Mixing up your shots, especially in the scouting or organizing phase, helps you get a better idea of what you’re shooting as well as what clients see.
It’s wise to create a list of things to consider while you’re scouting the location. You’ll want to think about the direction the windows are facing, for example. You might also want to consider where the sun will be, if there are reflective surfaces and where, as well as obstructions to natural light. It doesn’t hurt to put together a pre-photoshoot checklist, so none of these simple considerations are forgotten.
If you’re concerned about how the property looks from different sides, try checking in with Google earth, a sun chart, or a weather map in order to speed up the process.
2. Coordinate With Everyone Involved
There are many people involved with a commercial real estate photography shoot. From the broker to the building owner, to the building management and marketing team, there are a lot of people who can work together. By communicating and talking with those involved, you’ll be able to get a better sense of the space, and what the owner or coordinator wants to convey with the photos.
By asking questions, the photographer enables the business owner or shoot coordinator to convey their objectives. Which is to say, company or business will likely have an idea of their space, and can show you it’s strengths, weaknesses, and selling points.
Don’t be afraid to reach out, and team up with people in the building. Their input could be very valuable! However, should you have people in your photos, you’ll need a model release even if people have been informed they may appear in photos.
3. Incorporate Logos and Branding
This is, without a doubt, one of the most important parts of commercial real estate photography. Why? Logos and branding are what define a company or business, especially as they stick around for quite a while. Marketing teams use logos and branding, and may want to use the photographs you’ve taken for printed marketing materials, social media, or even headers. Being able to repurpose photos helps the business stand out, and get the most out of the photoshoot.
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